This is a job that I'm very proud of. Red Suit Advertising agency asked me to take on this project some years ago and it presented a unique challenge.
The Queensland Reds Rugby Union team had been using a basic koala graphic as part of its logo. The design challenge was to take the 'cuddly' out and replace it with a strength, determination and a sense of purpose that the loyal supporters of a winning football club could rally behind. Red Suit loved it and so did the Club and the supporters.
Go the Queensland Reds!