I have been on the FlyLife team as designer for the print magazine for a number of years and was recently asked to look at a major renovation to the website. The site is now mobile friendly, has a content management system and includes an e-commerce platform.

A digital subscription requiring multiple design elements for various platforms and devices was also launched which presented more interesting challenges.

It was always the best fly fishing publication in Australia and New Zealand and thanks to the team as a whole, it just got better.

Tight Lines!